Most Important Probiotics Fact

We eat food different from what is consumed in countries like Japan, Canada, Australia, and Europe. Our weather is very different. Even the water we drink is very different. Therefore, it would make little sense to try to feed your local probiotics with imported probiotics.

In 2007, we noticed from various publications, probiotics that are locally derived, live longer and adapt better in the gut. We searched around in Malaysian pharmacies and could not find a single locally derived probiotics supplement.

Year 2007

We undertook a massive project to develop specialized local probiotics specially for Malaysian guts.

Project to Develop Specialized Local Probiotics

We worked with Melaka Biotechnology Corporation.

Melaka Biotechnology Corporation
In the process, we extracted probiotics from:

Breastfeeding mother's

The nipples of breastfeeding mothers who had been confirmed not to have consumed antibiotics for at least 5 years.

Cow's milk

Soils in Melaka

Local Fruits

Common fruits in Melaka (Melaka delight mango, kampung durian, mangosteen)

Local Vegetables

Common vegetables scientific name-Brassica rapa var. perviridis and Parkia speciosa and English name - spinach mustard and petai (sawi, bayam dan petai)

The nipples of breastfeeding mothers who had been confirmed not to have consumed antibiotics for at least 5 years.

Cow’s milk

Soils in Melaka

Common fruits in Melaka

(Melaka delight mango, kampung durian, mangosteen)

Common vegetables scientific name-Brassica rapa var. perviridis and Parkia speciosa and English name – spinach mustard and petai (sawi, bayam dan petai)

All and all, we collected a total of 89 varieties of these bacteria. We had them cultured at Melaka Biotechnology Corporation over a period of 2 months.

These were then sent to a biotechnology hub in Pune, India where they were biotechnologically enhanced over a period of 3 months.

Year 2007 (Collect 89 varieties of these bacteria)

Of these 89 strains, we picked 5 – 2 for the upper gut and 3 for the lower gut based on a scientific study that showed survivability.

2007 (We picked 5 strains)

These was the cultured into viable probiotics

2007

HALAL certified by JAKIM.

We also got the product HALAL certified by JAKIM.

2007

Launched these in collaboration with Melaka Biotechnology Corporation

We then launched these in collaboration with Melaka Biotechnology Corporation in a launch witnessed by the then Chief Minister Melaka (Tun Seri Setia Dr. Haji Mohd. Ali bin Mohd. Rustam) and Minister of Health (Datuk Seri Liow Tiong Lai) and introduced local probiotics to Malaysian pharmacy shelves in 2008. We were met with many challenges due to market scepticism by pharmacists and Malaysians who simply thought “imported” is better.

2008

Local Probiotics

However, over time, based on the simple fact that local probiotics are better not only did our sales grow, but in May 2019 (10 years later) we became the market leader in a survey done by Nielsen. 

2019

Market leader

Amazingly in 2020 and 2021, not only did we remain market leader, but we also increased our market share. For us, this is the ultimate proof that local probiotics are much better.

2020 & 2021

Sources from:

  1. https://www.malaysiakini.com/advertorial/310851
  2. https://www.nutraingredients-asia.com/Article/2021/11/03/Loving-local-Malaysia-s-bestselling-probiotic-brand-Lacto-5-on-NPD-plans-sales-strategies-and-consumer-trends
  3. https://www.theedgemarkets.com/article/new-pharmaceutical-park-malacca-brings-rm500-million-investment

PHARMACIST VIDEO

TITLE: See what pharmacist say about the benefits of digestive, enzymes, probiotics and prebiotics.